Rapala Jigging Shadow Rap 09 3/5oz 3.5'' Live Perch...

The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in...

The Shadow Rap Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in...

The Shadow Rap Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in...

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little...

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion...

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion...

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion...

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion...

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with...

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

Rapala Down Deep Husky Jerk 3/8oz 4'' Glass Clown...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

All of Kick's chokes feature a conical parallel design. This refers to the cone of constriction (typical)...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

Kick's BuckKicker Full Choke Tube for 12 ga Beretta Xtrema 1 & 2 .695...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer...