Introducing a complete evolution in product - We've taken our ultra-sleek Quatro frame and given it a...

Smith Optics Pursuit Sunglasses are the perfect choice for any outdoor enthusiast. With a weightless frame...

The cool cousin of our Lowdown 2. The Lowdown Steel sunglasses have the classic looks that run through the...

The Trijicon Specialized Reflex Optic (SRO3) 5.0 MOA Adjustable LED red dot is best for applications in...

The Giro Lusi Goggles are there for you on the deepest powder days, on the brilliant bluebirds, and on all...

Elevate your style and vision with the Blenders Eyewear Millenia X2 Polarized Sunglasses. These sunglasses...

See the world in full color with Island Eyes. This classic style features a modified round silhouette in...

Experience greater comfort and longer wear times, thanks to the lightweight titanium frame and the...

Extracted from retro-glamour, Wood Rose shapes into an alluring cat eye silhouette with thoughtfully...

Extracted from retro-glamour, Wood Rose shapes into an alluring cat eye silhouette with thoughtfully...

Wherever you choose to bask in warm sunlight, Poolside provides ample coverage in an elegant fashion frame....

Find yourself in awe of the shimmering ocean with Olili. This versatile frame features our proprietary...

Holomua transcends time with its iconic, dual-material classic square design, offering a timeless look with...

Islands all over the world are known for their beauty. The same beauty can be found in Isola. With an...

Experience clear-as-a-bell views through our latest fashion frame, Little Bell. SuperThin Glass lenses...

Lokelani, or the Damask Rose, is designated as the official flower of the Island of Maui, and as one of the...

Located at the top of Waipi`o Valley on the Big Island, Cliff House provides unprecedented, panoramic views...

Lokelani, or the Damask Rose, is designated as the official flower of the Island of Maui, and as one of the...

Roll down the windows, turn up the tunes, and experience true bliss on your next road trip with classic...

Move with distinction in Cheetah 5, one of our first sunglasses to feature signature kapa core design on...

Ready for a style workhorse? With its rectangular shape, Cruzem is a design that can be worn by nearly...

A truly authentic plate of Hawaiian cuisine features a fusion of foods around the Islands. Like it's...

Ready for a style workhorse? With its rectangular shape, Cruzem is a design that can be worn by nearly...

UV rays become more intense nearing the Equator, as the sun peaks directly overhead for longer periods...

The Maui Jim Pokowai Arch Sunglasses are ready for your next adventure. The Maui Jim Pokowai Arch features...

Launch into your next generation with new aviator, Keokea. This style combines flexible nylon with...

Fasten yourself in for a polychromatic ride in the newest polarized sunglasses by Maui Jim, Hanapa'a....

Introducing MauiPure LT , our thinnest and most lightweight lens material, now available in style #442...

Early mornings and late afternoons out on the water can look very different. Keep up with changing light...

The Redding represents a new era in an 8-base wrap technology. The classic styling with modern looks is...

The refreshed icon in a scaled-down size. A contemporary adaptation of Smith's classic frame, the Lowdown 2...

Bridging the gap between fashion, function and sustainability, the Divide sets the bar for what a sunglass...

An ode to the classic, but with a style all its own, Avon is the perfect partner for the everyday adventure...

We find many things in the mountains: solitude, beauty, inspiration - and the thrill of gravity. Inspired...

We find many things in the mountains: solitude, beauty, inspiration - and the thrill of gravity. Inspired...

Introducing Boone, a light and timeless style that can keep up no matter where the day takes you. Designed...

Blending timeless style with modern frame and lens technology, the 100% Glendale Sunglasses take us back to...

The Speedcraft XS Sunglasses are fully loaded with the most advanced technology from 100%. Sized for small...

A scaled down version of the popular semi-rimless Sutro Lite frame. InspiRed by the daily life of urban...

Redefining the landscape of style and performance, SIG SAUER's all-new ZULU10 HDX Binoculars were...