Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and...

All of Kick's chokes feature a conical parallel design. This refers to the cone of constriction (typical)...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size,...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size,...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size,...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size,...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size,...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size,...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world...

The shallow running version of the Shad Rap. Constructed of premium balsa, it is ideal for fishing skinny...

The shallow running version of the Shad Rap. Constructed of premium balsa, it is ideal for fishing skinny...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded...

The X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The Lee PaceSetter 3-Die Rifle Set is a must-have for serious reloaders, because it includes all the dies...

All of Kick's chokes feature a conical parallel design. This refers to the cone of constriction (typical)...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of...

The Shadow Rap Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the...