The Rapala DT16 (Dives-To) series of crankbaits dives fast to a preset 16 foot depth and stay in the...

The Rapala DT16 (Dives-To) series of crankbaits dives fast to a preset 16 foot depth and stay in the...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world...

The shallow running version of the Shad Rap. Constructed of premium balsa, it is ideal for fishing skinny...

The shallow running version of the Shad Rap. Constructed of premium balsa, it is ideal for fishing skinny...

Rapala CountDown 7 1/4oz 2.75'' Fire Minnow...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets...

Rapala Jointed 05 1/8oz 2'' Gold Flo Red...

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

Rapala CountDown 5 3/16oz 2'' Brown Trout...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle...